Yokohama Tyres
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Founded in 1917 in Japan, Yokohama has established itself as a global leader in tyre technology, with a reputation deeply rooted in motorsport and high-performance engineering. Their "Technology-Driven" philosophy focuses on creating tyres that deliver a precise balance of grip, durability, and safety. From the rigorous testing grounds of the Nürburgring to professional endurance racing, Yokohama leverages its competitive heritage to develop advanced rubber compounds. This commitment to innovation is seen in their use of unique materials, such as Orange Oil, which enhances the molecular bond of the rubber to improve traction while maintaining fuel efficiency and tread life.
On specialized performance platforms like Ross Sport, Yokohama is most recognized for its flagship ADVAN range, which is designed specifically for enthusiasts and competitive drivers. This lineup includes the legendary ADVAN A052 semi-slick, known for its extreme grip in time-attack events, and the AD09, which offers a perfect balance for high-performance street and track use. By focusing on rigid casing structures and optimized contact patches, Yokohama tyres provide the steering precision and high-speed stability required for modern performance vehicles, making them a top choice for drivers who refuse to compromise on handling or mechanical feedback.